Hyper Island

In this five week long project we helped students create a strategy to find their best possible internship.

hyperisland-header

Project Overview

Summary

All programs at Hyper Island in Karlskrona includes a long period of internship. This is a great opportunity to become real world ready and to kick-start your career.

Students find their internships themselves, and as much as it's exciting, it can also feel overwhelming.

We wanted to understand how we can help each and every student find an internship that they love.

Team

We were a team of five UX design students at Hyper Island. I was involved in every part of the process.

Time

Five week long project in January and February 2020.

Deliverables

Presentation of our findings and showcase of our prototype.

Discover

We started out broad

We asked students that are currently looking for internships and students who have gone through the process about How, Where and When they’re looking for internship.
We also asked them what they want in an internship and how they feel about the process of finding it.

From this we formed three hypotheses.

  • If students have a clear goal, they will actively search for an internship.
  • Students are unaware of their personal wants and needs regarding a job.
  • Students have a strategy for finding an internship.

Then we tested them in 15 in-depth interviews (3 per person) and one focus group.

focusgroup

Define

Problem framing

User journey and Empathy map.

By doing this we could compare our data and prioritize the things that we saw over and over again.

We realized that students struggled the most in the beginning of the process or even before, when they felt overwhelmed and confused. This lead to procrastination since there is no guidance on where and when to start.

Result of our research

After our research we started ideating on how to answer the question
How might we help students finding a strategy when looking for an internship?

user-journey

Ideate

How to create a strategy

What is a strategy? We defined it as a plan that includes three levels. A vision for the future that is broken down into a few goals. These goals are then divided into tactics, which are steps to get there.

We started our ideation process by generating a lot of ideas together. Then we individually developed one idea each further. After that we discussed these ideas and tried to merge them together by sketching user flows, information architecture and user interfaces.

Our Concept

The core of our concepts was to create a visual strategy that is easy to fill in. Some features we discussed and explored was:

  • An AI chatbot that learns about you and asks you the right questions.
  • A possibility to connect with a mentor that will help you every step of the way.
  • A challenge between friends were you could follow each others' journey towards your goals.

We started building wireframes and tested with our users.

Prototype

User testing

We developed different prototypes to test our different features.
Our testing showed that the most important part of our idea is the visualization of the strategy. Other features got questioned a lot.
We understood that they were unecessary and we started developing our core idea further.

Our MVP only includes the part that we proved helpful to students- the visual strategy that is easy to fill in.

ideas

Results

Our final prototype

This was our final prototype. The steps (tactics) that we put in the different categories are steps that the people we interviewed told us that they took or wanted to take in their process to find an internship.

To develop this idea further we would have investigated which steps are important and in what order they should be.
We also wanted to see how we could balance personalization and guidance in the best possible way.

This project was presented to stakeholders at Hyper Island and inspired further development of how the school helps students finding an internship.

Learning outcomes

Some of my personal learning outcomes in this project were:

  • Since we were in the target group ourselves, it was hard to be aware of our biases. We really had to practice listening to the users without analyzing too early or jumping to conclusions.
  • The tools and methods we used enabled us to work together as a strong team, using everyones different qualities and perspectives instead of getting stuck in discussions and misunderstandings
  • When putting a word like strategy in your "How Might We"- question, make sure that the team have the same understanding of what a strategy is.
hi-prototype